Zapier is a cloud-based platform that connects over 8,000 apps and automates tasks without any coding. Using “Zaps” — automated workflows — users can set up action sequences across different services, streamlining daily operations.
Why it’s useful for business: Zapier helps companies eliminate repetitive tasks like syncing data between CRMs and email tools, automating notifications, and integrating platforms. It reduces errors and frees up time for strategic work. Why it’s useful for professionals: Marketers, HR teams, and project managers use Zapier to automate processes such as sending welcome emails to new subscribers, updating databases, and connecting tools — all without technical skills. Examples of successful use:
Marketing agencies automate email campaigns and lead syncing across platforms.
HR teams auto-enroll new employees into HR systems and send onboarding messages.
Project teams sync tasks between Trello and Google Sheets to track progress.