Sora is a generative AI model by OpenAI that creates photorealistic videos from text prompts. It can generate clips up to 60 seconds long in Full HD, animate still images, and extend existing video footage. Sora is integrated into ChatGPT Plus and Pro, making it widely accessible.
Why it’s useful for business: Sora enables companies to produce video content for marketing campaigns, presentations, and training — without filming or editing. It cuts production costs and speeds up time-to-market. Why it’s useful for professionals: Marketers, designers, and content creators use Sora to visualize ideas, build prototypes, and test creative concepts. It’s also valuable for education and creative industries. Examples of successful use:
Creative agencies produce concept videos faster, saving time and resources.
EdTech platforms generate training videos without filming crews.
Startups create promo videos for investor pitches and product demos.
By mastering Sora, you can:
produce videos without filming or editing
reduce production time significantly
enhance the impact of marketing and educational content