MODULE 1. ADVANCED USE OF ChatGPT AND AI ASSISTANT CREATION

Learn to build AI assistants powered by GPT, master the principles of designing and customizing them for marketing and content tasks.

4 lessons:

1. Introduction to ChatGPT: history, interface overview, and basic settings
2. Advanced features: Browsing, Vision, DALL·E, ADA
3. More ChatGPT features: Marketplace, personalization, and creating your own knowledge base
4. Creating personal GPT assistants: interface, prompt writing, and building your knowledge base

During the course, you will:

• Set up personalized settings in your ChatGPT account
• Learn to write effective prompts to:
• • define and describe target audience segments
• • generate new product ideas for your business, including names and descriptions
• • develop an ad offer for your product’s campaign
• • create a weekly content plan for a social network of your choice
• • write social media posts or a website article
• Analyze competitor websites using Browsing
• Explore marketing uses of Vision
• Generate creative visuals (banners, social media posts, product packaging) using DALL·E
• Analyze marketing reports and get actionable insights using ADA
• Explore 100+ assistants for solving marketing tasks
• Create your own personal assistants trained on your private knowledge base — plus, get a template and effective instruction samples

Result:
Deep understanding of ChatGPT and its full potential
Custom GPT assistants created (marketing and content roles)

AI tool: ChatGPT

MODULE 2. MARKET AND COMPETITOR ANALYSIS

Understand how your audience thinks and what purchasing triggers work. Analyze the market and your competitors, assess your company’s strengths and weaknesses, and identify new opportunities and risks.

6 lessons:

1. In-depth interviews, Target Audience, working with TL;DV
2. Company SWOT analysis
3. Osterwalder Business Model
4. Company PESTLE analysis. Working with Google AI Studio
5. Porter’s Five Forces
6. Competitor analysis

During the course, you will:

• Learn how to conduct effective in-depth interviews with your target audience using AI. Create a document with audience descriptions and segment avatars.
• Carry out a SWOT analysis of your company using AI and a proprietary SWOT template with over 100 guiding questions.
• Use AI to build Osterwalder business models and receive a template and supporting materials to train your AI.
• Perform deep marketing analysis (PESTLE) faster and more accurately thanks to seamless AI integration at every stage.
• Get a step-by-step method and templates to turn theory into practice—from data collection to specific marketing decisions.
• Learn to work more effectively with external materials (documents, websites, analytics) by uploading them into AI and following a prompt-building algorithm.
• Develop the skill to structure large volumes of information, including political, economic, social, technological, environmental, and legal factors.
• Apply AI to Porter’s Five Forces model: quickly gather data on competitors, suppliers, customers, and substitutes; structure the data, analyze it, and score each factor. Receive a ready-made template for threat impact assessment and crisis planning.
• Use AI to automatically conduct competitor analysis and generate documents like the “Comparison Table” and “Competitor Map.”
• Quickly prepare a SWOT analysis in a clear, easy-to-read table format.
• Get ready-to-use tools and support materials (table templates, prompts) to simplify and speed up your analytical work.

Result:

• Learn to analyze your target audience, competitors, your company, and influencing factors using AI.
• Quickly generate structured, clear analytical documents.

AI tools: TL;DV, Google AI Studio, Midjourney

MODULE 3. MARKETING AND BRAND STRATEGY

You will develop a strong brand platform, a marketing strategy, a marketing activity calendar, and define effective promotion tools with KPIs.

Lessons:
1–4. Brand platform: RTB, Tone of Voice, descriptor, mission, values, RTB, positioning, USP, slogan, brand archetype.
5–8. Marketing strategy.
9. Marketing calendar.

During the course, you will:

• Get all the necessary templates and literature to train your AI.
• Create a strong brand platform with all essential brand attributes.
• Develop a marketing strategy and build a mind map of its key blocks and interconnections using Miro AI.
• Master building a marketing strategy using “dual” GPT-based assistants and Google Sheets&Docs extensions.
• Structure a KPI report framework based on your strategy.
• Build a quarterly marketing calendar in Miro AI.

Result:
A strong brand platform;
A marketing strategy with KPIs and an actionable implementation plan.

AI tools: ChatGPT, Google Sheets&Docs, AI Miro

MODULE 4. BRANDING AND VISUAL IDENTITY

You will be able to develop a brand book, company and product visual creatives.

3 lessons:

1. Visual identity: logo (6 AI tools), brand folder (Canva).
2. 2–3. Brand book: introduction, logo, brand colors, fonts, graphic elements, photo style, tone of voice, mockups (Leonardo, Canva).

During the course, you will:

• Learn how to create graphic elements of visual identity.
• Design and compile your brand book into a single presentation.

Result:

• A ready-to-use brand book.

MODULE 5. CJM

In just 2 lessons, you’ll learn how to develop a Customer Journey Map (CJM) using AI tools.

During the course, you will:

• Learn what a CJM is, why it's important, and its core structure.
• Get a step-by-step working algorithm for building it.
• Use your personal GPTs assistant to identify all touchpoints between your customer and your company/brand.
• Create the structure of your CJM using Miro AI.
• Receive additional training on the AI tool Boardmix.

Prerequisite: Basic knowledge of GPT, personal assistants set up (Module 1). Work is done in GPT and Miro AI.

Result:

• A completed Customer Journey Map.

AI tools: ChatGPT, Miro AI

MODULE 6. MARKETING FUNNEL

In just 2 lessons, you’ll learn how to build a marketing funnel using AI tools.

During the course, you will:

• Learn what a marketing funnel is, what it consists of, and how it differs from a CJM.
• Create the structure of your marketing funnel using ChatGPT and Miro AI.
• Learn how to generate funnel content.
• Build an AI agent to monitor funnel implementation stages.

Result:
A completed marketing funnel.

AI tools: Miro AI, Taskade, ChatGPT

MODULE 7. AI CHATBOTS

Learn how to develop AI-powered chatbots and connect them to Telegram and WhatsApp.

Lessons:
1–2. Chatbots in marketing. Quiz bot. WhatsApp integration.
3–5. AI chatbot for Telegram.
5–9. Multifunctional AI chatbot.

During the course, you will:

• Learn what chatbots are, the different types, what tasks they solve, and see real-world use cases.
• Explore tools like Albato, Open AI, Chatbase, BotFather, and Salebot.
• Learn how to create a Facebook Business Portfolio for chatbot integrations.
• Build an informational chatbot for WhatsApp that answers based on a company and product knowledge base.
• Create and train an AI chatbot for Telegram that responds using trained AI.
• Develop different chatbots with structured flows and AI functionality, including:

– An informational Telegram chatbot
– A blogger-style bot

• You will learn how to:

– Create an account in Salebot and set up the workspace
– Build the structure and script for an AI bot in Salebot and fill in content sections
– Create AI assistants in Salebot and integrate them with Telegram

Result:

• You will integrate smart AI chatbots into your marketing strategy.

AI tools & platforms: Albato, Open AI, Chatbase, BotFather, Salebot

MODULE 8. AI AUTOMATION IN SMM
Learn how to use AI in Social Media Marketing (SMM) and automate routine tasks.
Lessons:
1–3. Automating content generation
4. Video generation in Sora and Vivago
5. Video editing in CapCut and Canva
During the course, you will:

• Learn what SMM is, understand product features, how to analyze your target audience, and evaluate content quality
• Master the JTBD framework and a step-by-step content creation algorithm
• Customize a template for automated content generation, including:

– LinkedIn posts
– SEO articles
– Reels scripts for TikTok and Instagram

• Learn how to generate marketing videos using Sora and Vivago
• Finalize videos using CapCut and Canva AI tools

Result:

• You will automate your content creation process.

AI tools & platforms: Sora, Vivago, CapCut, Canva, Google Sheets, ChatGPT

MODULE 9. PR

Develop a PR strategy for your company and its spokesperson to boost brand awareness and attract leads — without a budget.

Lessons:

1. PR strategy, press kit. Using AI tools Jasper and Grammarly
2. PR campaign
3. Online brand mentions

During the course, you will:

• Generate at least 50 key brand messages
• Create a PR strategy for your company, as well as press kits for the brand and spokesperson using AI assistants (Jasper, Grammarly, Hemingway)
• Design a creative PR campaign using the Taskade AI tool
• Build a plan for adjusting and refining your PR strategy

Result:

• A complete PR strategy and press kit

AI tools: Jasper, Grammarly, Hemingway

MODULE 10. CLIENT CONGRATULATIONS

In just 1 lesson, learn how to use AI tools to create personalized holiday greetings.

Result:

• Personalized videos, animated cards, and songs for client congratulations.

AI tools: Suno, Face-Swap

MODULE 11. MARKETPLACES

Learn how to use AI tools to optimize product listings and boost sales on marketplaces.

Lessons:

1. Analytics using the AI platform Mpstats
2. AI for creating product listings
3. Working with copy to improve internal SEO
4. GPT assistant for analyzing and improving sales

During the course, you will:

• Learn to work with Mpstats and analyze your niche
• Generate images for product listings
• Enhance product descriptions
• Create an AI assistant to boost sales

Result:

• Tools for optimizing product listings and increasing sales

AI tools: Mpstats, Midjourney